“Facts are for people who lack the imagination to create their own truth. —ANONYMOUS” The (Honest) Truth About Dishonesty by Dan Ariely

“We may not always know exactly why we do what we do, choose what we choose, or feel what we feel. But the obscurity of our real motivations doesn’t stop us from creating perfectly logical-sounding reasons for our actions, decisions, and feelings.” The (Honest) Truth About Dishonesty by Dan Ariely

“We want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe.” The (Honest) Truth About Dishonesty by Dan Ariely

“Richard Feynman told graduates, “The first principle is that you must not fool yourself—and you are the easiest person to fool.”” The (Honest) Truth About Dishonesty by Dan Ariely

“They are an inevitable consequence of doing something new (and, as such, should be seen as valuable; without them, we’d have no originality).” Creativity Inc by Ed Catmull

“Being open about problems is the first step toward learning from them.” Creativity Inc by Ed Catmull

“When scientists have a question, they construct hypotheses, test them, analyze them, and draw conclusions—and then they do it all over again. The reasoning behind this is simple: Experiments are fact-finding missions that, over time, inch scientists toward greater understanding. That means any outcome is a good outcome, because it yields new information.” Creativity Inc by Ed Catmull

“SWOT analysis to guide their businesses. It is about leveraging your strengths, outsourcing and partnering where you are weak, focusing on opportunities, and being aware of threats.”

“The antidote to fear is trust, and we all have a desire to find something to trust in an uncertain world.” Creativity Inc by Ed Catmull

“Be patient. Be authentic. And be consistent. The trust will come.” creativity Inc by Ed Catmull

“Fear can be created quickly; trust can’t.” creativity Inc by Ed Catmull

“You’ve got to feed the Beast.” creativity Inc by Ed Catmull

““ugly babies.” They are not beautiful, miniature versions of the adults they will grow up to be. They are truly ugly: awkward and unformed, vulnerable and incomplete. They need nurturing—in the form of time and patience—in order to grow. What this means is that they have a hard time coexisting with the Beast. The Ugly Baby idea is not easy to accept.” Creativity Inc by Ed Catmull

“Fear makes people reach for certainty and stability, neither of which guarantee the safety they imply.” Creativity Inc by Ed Catmull

“The unpredictable is the ground on which creativity occurs.” Creativity Inc by Ed Catmull

“But when it comes to creativity, the unknown is not our enemy.” Creativity Inc by Ed Catmull

“Mark Twain once said, “lest we be like the cat that sits down on a hot stove-lid. She will never sit down on a hot stove-lid again—and that is well; but also she will never sit down on a cold one anymore.” creativity Inc by Ed Catmull

“The past should be our teacher, not our master.” Creativity Inc by Ed Catmull

“Pete was surprised to hear from a neuroscientist that only about 40 percent of what we think we “see” comes in through our eyes. “The rest is made up from memory or patterns that we recognize from past experience,”” Creativity Inc by Ed Catmull

“We aren’t aware that the majority of what we think we see is actually our brain filling in the gaps.” creativity Inc by Ed Catmull

“The concept of “confirmation bias”—the tendency of people to favor information, true or not, that confirms their preexisting beliefs—was introduced in the 1960s by Peter Wason, a British psychologist.” creativity Inc by Ed Catmull

“Our mental models aren’t reality. They are tools, like the models weather forecasters use to predict the weather. But, as we know all too well, sometimes the forecast says rain and, boom, the sun comes out. The tool is not reality. The key is knowing the difference.” Creativity Inc by Ed Catmull

“That’s because success makes them warier than ever of failure, so they retreat, content to repeat what they have done before. They stay on the side of the known.” Creativity Inc by Ed Catmull

“You’ll never stumble upon the unexpected if you stick only to the familiar. In my experience, when people go out on research trips, they always come back changed.” Creativity Inc by Ed Catmull

“Research trips challenge our preconceived notions and keep clichés at bay. They fuel inspiration. They are, I believe, what keeps us creating rather than copying.” Creativity Inc by Ed Catmull

“pulling focus away from a particular problem (and, instead, looking at the environment around it) can lead to better solutions.” Creativity Inc by Ed Catmull

“You can’t manage what you can’t measure” creativity Inc by Ed Catmull

“a key part of remaining flexible: keeping our brains nimble by pushing ourselves to try things we haven’t tried before.” Creativity Inc by Ed Catmull

“The fear of judgment was hindering creativity.” Creativity Inc by Ed Catmull

“The attempt to avoid failure, in other words, makes failure more likely.” Creativity Inc by Ed Catmull

“composer Philip Glass once said, “The real issue is not how do you find your voice, but … getting rid of the damn thing.”” Creativity Inc by Ed Catmull

“The best way to predict the future is to invent it.” Alan Kay

“Invention, after all, is an active process that results from decisions we make; to change the world, we must bring new things into being.” Creativity Inc by Ed Catmull

“Byron Howard, one of our directors at Disney, told me that when he was learning to play the guitar, a teacher taught him the phrase, “If you think, you stink.”” Creativity Inc by Ed Catmull

“idea: Having faith that the elements of a movie are all there for us to find often sustains us during the search.” Creativity Inc by Ed Catmull

“your movie or project will reveal itself to you. “After a while, it starts to tell me what’s there,” Andrew says. “That’s the place you’re looking for: when the movie starts to tell you what it wants to be.”” Creativity Inc by Ed Catmull

“the future is unmade, and we must create it.” Creativity Inc by Ed Catmull

“And with change comes the need for adaptation, for fresh thinking, and, sometimes, for even a total reboot—of your project, your department, your division, or your company as a whole.” Creativity Inc by Ed Catmull

“Austin Madison, which I found particularly uplifting. “To Whom it May Inspire,” Austin wrote. “I, like many of you artists out there, constantly shift between two states. The first (and far more preferable of the two) is white-hot, ‘in the zone’ seat-of-the-pants, firing on all cylinders creative mode. This is when you lay your pen down and the ideas pour out like wine from a royal chalice! This happens about 3% of the time. The other 97% of the time I am in the frustrated, struggling, office-corner-full-of-crumpled-up-paper mode. The important thing is to slog diligently through this quagmire of discouragement and despair. Put on some audio commentary and listen to the stories of professionals who have been making films for decades going through the same slings and arrows of outrageous production problems. In a word: PERSIST. PERSIST on telling your story. PERSIST on reaching your audience. PERSIST on staying true to your vision ….”” Creativity Inc by Ed Catmull

“The future is not a destination—it is a direction.” Creativity Inc by Ed Catmull

“To keep a creative culture vibrant, we must not be afraid of constant uncertainty. We must accept it, just as we accept the weather.” Creativity Inc by Ed Catmull

“The truth is, as challenges emerge, mistakes will always be made, and our work is never done. We will always have problems, many of which are hidden from our view; we must work to uncover them and assess our own role in them, even if doing so means making ourselves uncomfortable; when we then come across a problem, we must marshal all our energies to solve it.” Creativity Inc by Ed Catmull

“Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.” Creativity Inc by Ed Catmull

“But ease isn’t the goal; excellence is.” Creativity Inc by Ed Catmull

“He was well aware that decisions must never be based on emotions alone. But he also saw that creativity wasn’t linear, that art was not commerce, and that to insist upon applying dollars-and-cents logic was to risk disrupting the thing that set us apart. Steve put a premium on both sides of this equation, logic and emotion, and the way he maintained that balance was key to understanding him.” He talking about Steve Jobs, Creativity Inc by Ed Catmull

“making the impossible possible. That imagining—dreaming, noodling, audaciously rejecting what is (for the moment) true—is the way we discover what is new or important.” Creativity Inc by Ed Catmull

“Our actions change our reality” creativity Inc by Ed Catmull

“But Steve did. He believed, as I do, that it is precisely by acting on our intentions and staying true to our values that we change the world.” (Steve Jobs) Creativity Inc by Ed Catmull

“Always try to hire people who are smarter than you. Always take a chance on better, even if it seems like a potential threat.” Creativity Inc by Ed Catmull

“Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.” Creativity Inc by Ed Catmull

“Trust doesn’t mean that you trust that someone won’t screw up—it means you trust them even when they do screw up.” creativity Inc by Ed Catmull

“The people ultimately responsible for implementing a plan must be empowered to make decisions when things go wrong, even before getting approval. Finding and fixing problems is everybody’s job. Anyone should be able to stop the production line.” Creativity Inc by Ed Catmull

“Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on—but it is not the goal. Making the product great is the goal.” Creativity Inc by Ed Catmull

“To my parents, for teaching me that “If you want to write, read,”” Creativity Inc by Ed Catmull

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